Today, more consumers have become reliant on the World Wide Web for many of their needs and daily activities. From banking to researching and shopping, many Australians use the Internet to perform all these tasks, leading to the dramatic rise in businesses opting for online advertising.
Although it’s critical for your business to invest in web-based ads, this doesn’t mean you should place all your advertising budget on the Internet alone. Not only will this cost you a lot, it can also cost you a serious portion of market share too.
How big of an impact physical ads have
Studies have shown that physical ads, including print, have a much bigger impact than the online ones. When used at the right time and in the right place, their direct impact on consumers drastically increases the possibility of conversion. These essential tools can wow people in a way that they would want to transact with a business right then and there.
What print ads have that their online counterparts don’t
Eurotech and other experts say that tangibility, legitimacy, and permanence are only some of the things that give print an edge over web-based advertisements. For instance, using exhibition stands, whether in trade show events or within the premises of your office, can already attract and interest people who see them. And even if they don’t transact with you right away, as long as these tools caught their attention, they most likely will research more about it. This alone already increases traffic.
These characteristics alone already tell you how important they are in campaigning what your business has to offer. And think about it, when consumers pass by your physical office, printed information about it is the first thing they’ll look for. They won’t want the hassle of having to go online to learn more about it.